As we worked to bring out the best in 2019, we know achieving your best professionally and personally doesn’t just happen. It takes reflection, goal setting and a growth mindset.

Continual learning is especially critical when it comes to the ever-changing world of PR and marketing. From marketing strategy to media relations, and social trends to influencer engagement – it’s essential that we stay on top of new trends, data and research.

Here’s a look back at some of our best advice from 2019 to help you stay on top of your PR and marketing game in 2020.

Four Fresh Ideas for Marketing Success in 2020

If you’re not careful, it can be easy to fall into in a marketing rut and keep doing what’s comfortable. But as we embark on the New Year, we challenge you to infuse some fresh thinking in your marketing. Here are four ideas to kick-start marketing strategies and plans for 2020.

What To Do When There’s No News: Use a Smart Approach to Generate Media Attention

Pitching media when you have a strong company announcement or big news to share is one thing. It’s a totally different ball game to generate media coverage when there may not be milestone news to share. Here we share six ways to think outside the box to conduct media relations beyond your big news announcements.

The Big Picture: Five Ways to Collaborate With Your Creative Team

Do you get intimidated by creative projects like graphics, photography and video? Do you have questions about how the creative process works? Here we break down five ways marketing teams and creatives can effectively collaborate to achieve the shared goal: creating beautiful designs and meaningful messages that resonate with audiences.

Five Reasons Why Micro-Influencers Should Be at the Top of Your Digital Marketing Plan

What was not so long ago an “emerging” trend, influencer marketing has now become a staple in many integrated marketing plans. And what’s next for this growing space? Micro-influencers. Often described as “everyday people,” these influencers have tight-knit followings of 1,000-10,000 fans, engaging with their content at a high level and trusting the influencer’s recommendations on fashion, beauty, health, design and more. To guide your planning, here are five reasons why micro-influencers should be a top consideration for influencer strategy.

Content is King: Five Tips for Creating Quality Content Your Customers Care About

One of the most challenging (and time consuming) parts of any content strategy is creating and curating content that resonate with audiences. Websites, social media, newsletters, email campaigns – or any brand channel! – need a steady stream of quality content to be successful. Read more for our thoughts on finding your brand voice and achieving a successful content strategy to help keep your audiences engaged and coming back for more.

As PR and marketing industries continue to evolve with changes in customer behavior and the digital space, we know there will be no shortage of trends to stay on top of in 2020. We’re looking forward to continuing to learn and grow together in the New Year!

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