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“MY APPROACH TO BUILDING A SUCCESSFUL PR CAMPAIGN is to see each client through a fresh lens and implement a custom-created program that fits its brand essence, audience and goals. Any size business deserves a ‘no cookie-cutter’ approach.”
— Apryl Ash, Account Director
 
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BIOGRAPHY

APRYL ASH, Account Director

 

Apryl Ash is a seasoned PR professional who thrives on developing and leading insights-driven communications strategies that meet clients’ business and marketing objectives. As a strategic thinker who also sweats the details, she is integral to every facet of a campaign from overseeing partnerships to event planning to content creation to media and influencer relations.  

Apryl began her career in the Chicago office of Edelman, where she immersed herself in consumer marketing campaigns for SC Johnson. In 2009, Apryl became an independent consultant and put her wealth of experience to work by helping small businesses get off the ground and build brand awareness—turning an established pet product into a lifestyle brand, giving medical studies and experts national exposure, supporting franchises in delivering a clear and consistent message across all markets and shining a light on causes people can rally behind.  

Apryl joined Approach Marketing in 2017, and she is responsible for managing and executing PR programming for primarily B2B and consumer clients across a variety of industries, including: alcohol, pet, architecture & design, and lifestyle brands.  

Throughout the years, Apryl has orchestrated and secured coverage for her clients in top tier outlets, such as the Associated Press, Wall Street Journal. Good Housekeeping, The Spruce, and Well+Good. As quoted by the Director of Home Appliances and Cleaning Products at Good Housekeeping magazine’s Good Housekeeping Institute, “Apryl is the consummate public relations professional. She represents her clients well and is someone I always counted on…she truly makes an editor’s job much easier.” 

Apryl discovered her interest in and passion for public relations while obtaining her bachelor of science in journalism at Ohio University.  

 
 

APRYL...

Sees the big picture.  She considers how every PR move plays into the overarching business goals to ensure the desired marketing results really equal business success.  

Prioritizes quality and efficiency. She’s thorough and detail-oriented, but also focuses on ways to streamline the processes to avoid wasting time and other resources. 

Walks the walk. She counsels clients on effective communications with their key audiences and applies that same advice to her own work and personal life. 

Enjoys her job. She loves what she does, so it’s easy for her to be inspired, motivated and dedicated in this role.