Featured
The Ohio State Medical Association (OSMA) is a professional and advocacy organization representing Ohio’s physician community. Initially in 2020, OSMA enlisted the support of Approach to strengthen its engagement with current members and recruitment of prospective members. However, as COVID-19 hit, our strategy shifted to helping OSMA successfully deliver critical information and updates about the pandemic to Ohio’s physician community – showcasing the value the organization brings to its members.
STRATEGIES: Strategic Planning, Editorial Calendar Development, Content Development, Social Media Marketing, Paid Social Media Campaigns, Campaign Creation
Sweet Baby Ray’s – America’s top BBQ sauce brand planned to release a new line of No Sugar Added sauces days before Memorial Day Weekend and sought quick earned media visibility for the products to capitalize on this popular grilling occasion. Within two weeks, Approach activated a targeted national media relations campaign with a certified nutritionist to get product recommendations and entertaining tips in front of low-sugar and keto-friendly audiences.
STRATEGIES: Strategic Planning, Campaign Creation, Media Relations, Story Ideation, Media Engagement, Editorial Calendar Development, Media Material Development, Influencer Engagement
Catch Co. – A start-up sportfishing brand platform, Catch Co. offers an expertly curated monthly fishing tackle subscription called Mystery Tackle Box that has helped attract a wave of modern anglers to the sport and keep them engaged with their ecommerce bait & tackle shop. Amid the pandemic, the brand hooked Approach to showcase the box as an easy solution to help reel in more fish through steady national media coverage.
STRATEGIES: Strategic Planning, Campaign Creation, Media Relations, Story Ideation, Media Engagement, Editorial Calendar Development, Media Material Development
Make-A-Wish® Ohio, Kentucky & Indiana is the largest of the national nonprofit’s 62 chapters. With a focus on granting wishes to critically ill kids to provide hope and joy, Make-A-Wish rallies support from the community to grant as many wishes as possible. Approach activated a heartfelt storytelling campaign to inspire potential donors and volunteers with mission moments, which generated hundreds of annual media stories and supported development teams.
STRATEGIES: Marketing Strategy, Branding + Messaging, Strategic Planning, Campaign Creation, Media Relations, Story Ideation, Media Engagement, Editorial Calendar Development, Event Planning + Community Relations, Media Material + Press Kit Design, Paid Social Media Campaigns, Influencer Engagement
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Panda Express—a national brand serving up American Chinese cuisine—knows there is no one-size-fits-all plan to reach customers in the communities in which they serve across the country. With the help of Approach, Panda Express used customized marketing and PR tactics to build brand affinity in priority markets, creating a culture of authentic engagement, which ultimately led to increased traffic and new brand fans.
STRATEGIES: Marketing Strategy, Branding + Messaging, Media Relations, Story Ideation, Editorial Calendar Development, Event Planning + Community Relations, Social Media Marketing, Paid Social Media Campaigns, Content Creation Marketing, Social Listening, Influencer Engagement, Influencer Strategy + Relationship Management
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Roosters—with a strong presence in markets throughout Ohio, Kentucky, Indiana and West Virginia—found its Morgantown, West Virginia location underperforming and struggling to break in the community. Partnering with Approach, the franchise implemented a program combining influencer engagement, photography and paid social media to introduce the fun, casual restaurant to local customers and, ultimately, drive store traffic.
STRATEGIES: Social Media Marketing, Community Management, Paid Social Media Campaigns, Content Creation Marketing, Paid Media, Analytics, Influencer Strategy, Research And Identification, Contract Negotiations, Message Direction, Relationship Management, Photography
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Le Méridien Columbus, The Joseph offers one of the most unique stay experiences in Columbus and the Short North District. Combining culture, cuisine and a hard-to-beat location, the hotel is a leader in its market. However, with new competitor hotels on the rise, Le Méridien Columbus, The Joseph enlisted the help of Approach to increase visibility and awareness to keep the hotel top of mind amongst locals and travelers alike.
STRATEGIES: Strategic Planning, Competitor Analysis, Brand Positioning, Media Relations, Story Ideation, Media Engagement, Social Media Marketing, Paid Social Media Campaigns, Content Creation Marketing, Paid Media Analytics, Influencer Engagement, Research + Identification, Contract Negotiations, Relationship Management
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With new leadership plus known operational and fiscal challenges, the Troy City School District needed to prioritize strategic planning and effective communications in the 2018-2019 school year. The district engaged Approach Marketing to design and execute a campaign to effectively and efficiently communicate in a transparent way, engaging stakeholders in establishing a strong vision and direction for the district and the students it serves.
STRATEGIES: Branding + Messaging, Strategic Planning Focus Groups, Collateral Development + Design, Spokesperson Training, Community Engagement Training, Social Media Planning + Training, Communications Audit + Training
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As the winner of the U.S. Department of Transportation’s (USDOT) Smart City Challenge and recipient of $50 million in grant funding, Smart Columbus committed to deploy a series of projects designed to transform transportation and create ladders of opportunity for residents in the Columbus region. The initiative was ambitious and complex, and we supported it by bringing in the right mix of media, influencer and social media strategies.
STRATEGIES: Media Relations, Media Material Development, Social Media Marketing, Paid Social Media Advertising, Influencer Engagement + Management, Crisis Communication Media Training
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Placing children’s safety, health and wellness above all else, this Columbus-based daycare center needed to prepare staff members to confidently handle any potential crisis situation. They turned to Approach to establish a crisis communication plan and conduct a training session to help their 50-person team know exactly what to do and how to communicate during critical situations.
STRATEGIES: Crisis Communication Planning, Vulnerabilities Assessment, Plan Development, Team Training + Implementation
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When LOCI launched, they knew there was a need to strategically position the organization to the education market, and to meet educators where they are. With a multi-faceted approach to social media, content development, and strategic counsel, LOCI gained national visibility as a thought leader and implementation expert in literacy.
STRATEGIES: Strategic Counsel + Planning, Market Research, Branding + Messaging, Paid Social Media Campaigns, Content Creation, Collateral Design
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When BIBIBOP Asian Grill, a Korean fast-casual concept based out of Columbus, Ohio purchased ShopHouse, Chipotle’s Asian concept, we knew it was a media moment that had to be leveraged. So we got to work, creating brand visibility through targeted media relations focusing on national business media, trade restaurant media and local outlets.
STRATEGIES: Brand Positioning, Campaign Creation, Media Engagement, Press Kit Design, Story Ideation, Copywriting
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When this global franchise was ready to launch an entirely new menu concept, the company knew a big part of its success would come from tapping its hometown fan base to generate awareness and solicit support. By implementing a diverse three-pronged marketing strategy, we were able to secure top local media coverage and attract excited crowds for this favorite sandwich shop.
STRATEGIES: Event Planning, Community Relations, Social Media Management, Paid Social Campaign Support, Media Relations, Press Release Development, Collateral Design, Photography
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When this local custom backpack company wanted to boost brand awareness—we got scrappy with our strategy. We knew they would get the best bang for their buck if we capitalized on the upcoming summer/fall back-to-school season—a strategy which landed this smart start-up on national morning news.
STRATEGIES: Media Relations, Story Ideation, Influencer Engagement, Marketing Strategy, Message Development, Copywriting, Photography
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Goldfish Swim School needed to rise above the region’s newcomers—and fast. That's when we rounded up local brand ambassadors to help establish their local swim school as the premier authority on water safety education, driving awareness and new memberships amidst an increasingly competitive marketplace.
STRATEGIES: Media Relations, Influencer Engagement, Marketing Strategy, Message Development, Copywriting
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When this groundbreaking healthcare company was poised to launch a massive three-month recruiting campaign—they called on us to amplify their story and spread the word about their spirited company culture. By implementing a multifaceted marketing campaign, we were able to attract top talent while also keeping current employees happy during this period of growth.
STRATEGIES: Campaign Creation + Implementation, Social Media Marketing, Organic + Paid Social Advertising, Photography, Video Production, Internal Communications, Recruiting + Retention
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Founded in 1911 by Italian-immigrant Hugo Bosca, the company continues the tradition of crafting the world’s most meticulously detailed and enduringly beautiful leather goods. As they headed into the highly-competitive holiday season, we executed a multi-layered digital, traditional media relations and influencer marketing strategy to help them increase awareness, reach new customers and drive website traffic.
STRATEGIES: Influencer Engagement, Media Relations, Social Media Management, Paid Social Advertising, Message Development, Copywriting
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Poised to open their largest store in North America, Circle K knew having global brand recognition didn’t give them a free pass on building brand fans within the tight-knit community of Savannah, Georgia. They committed to a multi-layered paid, owned and earned media strategy to build buzz and win the loyalty of their newest customers.
STRATEGIES: Event Planning, Community Relations, Social Media Management, Paid Social Campaign Support, Media Relations, Press Release Development, Collateral Design, Photography, Copywriting
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As a bunch of beer-loving weirdos known for their popular hop-forward and innovative craft brews, Lagunitas recently took their brew-mastery to the next level with the company’s newest beyond beer offering. For the launch of Disorderly TeaHouse, Lagunitas tapped Approach to position their sparkling hard tea as the “It” drink of Summer 2022.
STRATEGIES: Strategic Planning, Campaign Creation, Media Relations, Story Ideation, Media Engagement, Editorial Calendar Development, Media Material Development, Influencer Engagement, Event Launch