LOCI partners with schools and districts at all levels (Pre-K through grade 12) across the country to build internal capacity for high-quality literacy teaching and learning. Their team of seasoned national consultants and coaches offer strategic planning, on-the-ground professional learning, and formative and summative research, which all contribute to lasting change within an education system.

SUCCESS STORY

How an education start-up utilized strategic planning, digital marketing and paid social media to gain national visibility during a 6-month campaign

The opportunity

As a newly-launched education consulting company, the talent behind LOCI knew they needed to reach educators and literacy decision makers through a combination of newsletter outreach and social media.

The approach

Offering strategic planning and content development, Approach Marketing partnered closely with LOCI leadership to develop the visual identity and messaging framework for two new channels: a digital newsletter and organizational Facebook page. By utilizing existing assets and new content from white papers and blogs, Approach led all content development and distribution for a monthly newsletter. In addition, Approach focused efforts on launching the LOCI Facebook page, executing a targeted paid advertising campaign on Facebook to leverage the platform’s large audience and reach instructional leaders in core markets, and tracking all metrics.

The impact

As a result of the 6-month campaign, LOCI and Approach were able to increase the company’s overall social presence, build a following of literacy decision makers and drive specific, measurable actions, such as website visits, engagements and event/webinar registrations.

Approach Marketing continues the relationship with LOCI through strategic counsel related to grant execution, thought leadership and executive positioning, and white paper development. This has supported continued growth of the organization and ensuring a significant impact on the advancement of literacy nationwide.