launching the next BIG drink everyone’s talking about

From lower-proof vodka to hard tea, whiskey and Italian prosecco, our team has worked on a variety of new brand launches that span the spirits and alcohol industry. The audiences may be drastically different, but there’s one thing that stands true to any new product launch…tell a story that matters.

Whether we drive awareness through influencer content or earned media relations, the goal is always the same – create buzz for the hottest new drink in town.

HELPING MIDDLE WEST CAPTURE THE HEARTS OF AMERICAN WHISKEY DRINKERS

As agency of record for Middle West Spirits, we wear a lot of hats to support the Columbus-based team. Our earned media, influencers and paid social campaigns are integral to positioning MWS as the premier distiller in Ohio. To ensure we’re top of mind, we creatively sample products with national and local drink writers and reviewers, as well as influencer enthusiasts, to keep the brand at the forefront of the conversation. Paid social helps to build engagement with key audiences, highlighting new brand messaging and new product launches across the country. The Approach team also led strategy and execution to unveil the brand’s expansion to become one of the top 10 whiskey distilleries in the country.

OUR BUZZWORTHY NEW PRODUCT LAUNCHES DROVE A LOT OF IMPRESSIONS AND ENGAGEMENT IN A SHORT AMOUNT OF TIME (3-MONTHS!)