All About Strategy: What's a Marketing Strategy, and How Do I Establish One? Marketing StrategyJanice ZielinskiJune 14, 2018strategic planning, PR strategies, marketing strategyComment
Planning Makes Perfect: The Nuts and Bolts of Editorial Calendars and Why You Need One Marketing StrategyJanice ZielinskiJanuary 18, 2018editorial calendar, content management, content development, marketing strategyComment
Market Your Franchise with Ease: Six Tactics for Increasing Visibility and Market Share Marketing Strategy, Franchise MarketingBecky OlsonJanuary 12, 2018franchise marketing, social media strategy, strategic partnerships, influencer marketing, earned media, marketing strategy Comment
Using PR to Grow HR: Why Your Employer Brand is Your Most Important Tool for Attracting Top Talent Marketing StrategyBecky OlsonJanuary 5, 2018recruiting and retention, employer branding, brand reputation, hiring, HR, online reviews, workplace awards, marketing strategyComment
Big Ideas, Short on Bandwidth: Why Small Business Owners Benefit from Hiring a Strategic Marketing Partner Marketing StrategyBecky OlsonDecember 27, 2017small business marketing, business growth, marketing strategy, franchise marketingComment
Small Budget, Big Impact: Why PR is Essential for Small Businesses, and How to Get the Most Out of a Limited Budget Marketing StrategyJulie DaubenmireNovember 20, 2017PR, media relations, marketing strategy, social media marketing, influencer marketing, thought leadership, executive brandingComment
Rethinking Earned Media Measurement: Three Metrics That Matter More Than Impressions Marketing StrategyBrittany RouseNovember 2, 2017ROI, audience reach, sales and revenue, earned media measurement, measuring success, analytics and reporting, impressionsComment
A 20-Something is Running Your Marketing; How to Keep Top Agency Talent in the Agency Marketing StrategyMegan ShroyJune 8, 2016agency talent, talent retention, virtual agency, consultant culture, independent consultantComment
