Small Business Resolutions: Three Things Entrepreneurs Can Start, Continue and Celebrate in 2018 Professional DevelopmentMegan ShroyJanuary 17, 2018culture building, team building, business development, business growth, professional developmentComment
Social Media Management: Is In-House or Agency Better for My Brand? Social Media ManagementMonica BhandarkarJanuary 15, 2018social media strategy, social media, paid social advertising, analytics and reporting, content development, social media marketing, social media managementComment
Market Your Franchise with Ease: Six Tactics for Increasing Visibility and Market Share Marketing Strategy, Franchise MarketingBecky OlsonJanuary 12, 2018franchise marketing, social media strategy, strategic partnerships, influencer marketing, earned media, marketing strategy Comment
Using PR to Grow HR: Why Your Employer Brand is Your Most Important Tool for Attracting Top Talent Marketing StrategyBecky OlsonJanuary 5, 2018recruiting and retention, employer branding, brand reputation, hiring, HR, online reviews, workplace awards, marketing strategyComment
PR Veteran Sarah Ann Harris Joins Approach Marketing as Head of Accounts At the AgencyMegan ShroyJanuary 3, 2018announcement, new hire, head of accountsComment
Big Ideas, Short on Bandwidth: Why Small Business Owners Benefit from Hiring a Strategic Marketing Partner Marketing StrategyBecky OlsonDecember 27, 2017small business marketing, business growth, marketing strategy, franchise marketingComment
The Power of PR: Circle K Simply Great Coffee Megan ShroyNovember 27, 2017influencer engagement, event marketing, social media marketing, media relations, client case studyComment
The Power of Everyday People: Eight Tips for Identifying the Right Micro-Influencers to Partner with Your Company Influencer EngagementMegan ShroyNovember 27, 2017micro-influencers, influencer marketing, influencer engagement, social media marketingComment
Small Budget, Big Impact: Why PR is Essential for Small Businesses, and How to Get the Most Out of a Limited Budget Marketing StrategyJulie DaubenmireNovember 20, 2017PR, media relations, marketing strategy, social media marketing, influencer marketing, thought leadership, executive brandingComment
Five Tips For Leading A Virtual Team Professional DevelopmentMegan ShroyNovember 17, 2017virtual team leadership, business ownership, team building, culture building, professional developmentComment
Meet Our Team: Q&A with Brittany Rouse At the AgencyMegan ShroyNovember 15, 2017approach marketing team, interview, q&aComment
Rethinking Earned Media Measurement: Three Metrics That Matter More Than Impressions Marketing StrategyBrittany RouseNovember 2, 2017ROI, audience reach, sales and revenue, earned media measurement, measuring success, analytics and reporting, impressionsComment
