Getting Real About Growth

THE REAL DEAL - APPROACH NEWSLETTER. Welcome to March, where the dormant days of winter begin to thaw, we bid farewell to the chilly embrace of February, and find ourselves amidst a landscape of possibility.

This month, our focus turns to the concept of growth—both professionally and personally. As an agency of senior-level talent, we've weathered many seasons of change and evolution in our careers, so join us as we embrace the spirit of spring, a time of transformation, and celebrate the potential for growth in every aspect of our lives.

Ashley GanskiMarch 25, 2024Comment

Elevating Commerce: Navigating the Impactful Role of Influencers

In today's digital-first world, we can all agree that influencer marketing has solidified its place as a powerful tool for brands to build trust, authenticity, and credibility with their audiences. It's no secret that people often look to influencers for recommendations and product endorsements. At Approach, we work with our clients to not only effectively partner with influencers that strategically make sense for their brand, but to also make sure that content is seen by the right people.

Sarah Ann HarrisMarch 20, 2024Comment

Getting Real About Beverages

THE REAL DEAL - APPROACH NEWSLETTER. Welcome to February, where the tides of Dry (or Damp) January have receded, making way for a delightful downpour of beverage inspiration! While we ushered in the new year with a fresh approach in the kitchen last month, now is the time to pour our enthusiasm into the art of crafting cocktails and mocktails alike.

Whether you're a mixologist extraordinaire or a casual sipper, join us in raising a glass to the month of love, laughter, and libations!

Ashley GanskiFebruary 28, 2024Comment

TREND JACKING: BRANDS THAT THINK FAST, WIN BIG

In the marketing game, it’s key to stay ahead of the curve if you want to stand out in the crowd. Trend jacking, the art of capitalizing on trending topics or cultural moments, has become a crucial strategy for brands looking to capture the attention of their audience and drive engagement. When done right, trend jacking can catapult a brand into the spotlight, generating buzz, enhancing brand awareness and even garnering more traditional media attention.

Ashley GanskiFebruary 12, 2024Comment

Getting Real About Food

THE REAL DEAL - APPROACH NEWSLETTER. In January, as we embark on a new year, the collective mindset shifts towards fresh starts, setting goals, and initiating resolutions. At Approach, a common inclination is to commence the year with a renewed approach in the kitchen. Whether it involves embracing new ingredients, cultivating novel cooking habits, or pursuing diverse culinary experiences, many of us are contemplating ways to elevate our gastronomic adventures. Explore how our team is gearing up for 2024, ready to discover fresh and enjoyable culinary pursuits that allow them to flex their cooking skills and unleash their inner chef!

Ashley GanskiJanuary 23, 2024Comment

Getting Real About Organization

THE REAL DEAL- APPROACH NEWSLETTER : January is around the corner and being the planners that we are, all of us at Approach are starting to think about how to streamline, organize and keep all the details in check in 2024. Not only is it our job to do this for our clients, but we can’t help but do it for ourselves! Check out how we plan to tackle the new year.

Sarah Ann HarrisDecember 21, 2023Comment

Beyond the Bottle: Launching a Story in the Spirits World

In the ever-evolving world of spirits and alcohol, new brands emerge constantly. But in this saturated market, simply creating another drink isn't enough. The true challenge lies in crafting the next big sensation, the one that captivates everyone's attention.

So, what's the secret ingredient for a successful launch? It's all about telling a compelling, credible, and meaningful story. Whether your target audience is a vodka aficionado, a whiskey enthusiast, or a prosecco connoisseur, captivating them with a narrative that resonates is key.

Molly MorterDecember 11, 2023Comment

Getting Real About Holiday Shopping

THE REAL DEAL- APPROACH NEWSLETTER: The holidays are fast approaching, and the air is buzzing with excitement for the upcoming shopping season. Black Friday is just around the corner, marking the official kick-off of the holiday shopping frenzy. In this month's newsletter, we're diving into the world of retail, sharing our top gift picks, highlighting some key retail statistics, and showcasing the success of two of our valued online retail clients.

Molly MorterNovember 21, 2023Comment

Nurturing Credibility

I’ve been thinking a lot lately about the role of PR and communications in the overall marketing mix.

In the past, we leaned on public relations exclusively to guide a brand’s image. It was easy to do so, being that most people got their news from the traditional news media. In today’s world however, we know that digital devices are by far the most common way Americans access their news. Whether it’s from social media, podcasts, influencers or news websites, we are inundated with content from so many sources (some trusted, and many not).

Megan ShroyNovember 16, 2023Comment

Getting Real About the Causes We Care About

THE REAL DEAL- APPROACH NEWSLETTER: At Approach, we don't just collaborate with purpose-driven companies; we also share a deep commitment to supporting, investing in, and devoting our time to causes close to our hearts. October is a month brimming with national awareness days for many of our favorite causes, and in this month's newsletter, we're excited to shine a spotlight on some of them.

Ashley GanskiOctober 26, 2023Comment

Getting Real About Fall

THE REAL DEAL- APPROACH NEWSLETTER: If we were to take a vote of our favorite seasons, Fall would definitely win. Our team is loving the cooler weather, seasonal traditions, cozy recipes and, if you read our last newsletter, sense of routine that September brings.

Want to know we’re Falling for (sorry, not sorry) this month? Read on:

Sarah Ann HarrisSeptember 25, 2023Comment

Getting Real About Back to School

THE REAL DEAL- APPROACH NEWSLETTER: It’s that time again - the back-to-school season is upon us at Approach. This is a special shout-out to all the moms out there who are about to transform into real-life superheroes. To those who’ve been there, this time of year is a rollercoaster of emotions, organizational wizardry, and a whole lot of "Mom, where's my backpack?"

Molly MorterAugust 23, 2023Comment

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