“MY APPROACH TO DELIGHTING CLIENTS is to work alongside them to knock out a shared goal—because the only thing better than meeting a goal is accomplishing it together!”
BALANCING ACT
BIOGRAPHY
BRITTANY ROUSE, Account Director
Brittany kicked off her career managing game day media relations for the Chicago Bears. It was her dream job. Or so she thought. What she immediately realized was that her true calling was to work in partnership with the media by counseling a variety of clients on how to better craft and share their stories.
Today, Brittany serves as an Account Manager for Approach overseeing a number of clients and projects with a focus on retail and food & beverage. With a talent for strategic planning, influencer engagement, media relations and event planning, Brittany enjoys the challenges of the day-to-day work, and prides herself on constantly delivering for her clients, whether working alongside a start-up, non-profit organization or Fortune 500 company.
Before joining Approach in 2015, Brittany was previously an Account Group Supervisor at Golin, an award winning, Chicago-based PR agency. During her eight-year tenure, Brittany supported many of the agency’s top clients including, McDonald’s, Walmart, adidas, MillerCoors and Purina. She was at the helm of many priority and award winning programs for McDonald’s U.S., including the McDonald’s All American Games, McCafe, Family Business and Ronald McDonald House Charities.
Throughout her career, Brittany has worked with the likes of celebrity spokespeople such as LeBron James, Anthony Davis, Alonzo Mourning, Jabari Parker, Doc Rivers, Ciara and Ne-Yo. She is proud to have landed top media placements for her clients with outlets like The Today Show, Fox & Friends, Associated Press, ESPN, Sports Illustrated, USA Today and the Wall Street Journal, among others.
Brittany holds a Bachelor of Arts in Broadcast Journalism from the University of Illinois Urbana-Champaign.
When I’m not at my desk, you’ll find me chasing around two small children, and attempting to create priceless memories along the way. Between PR and parenting, I’ve become an expert storyteller with off-the-charts damage control skills.
BRITTANY...
Brings organization to a new level. She loves keeping clients and colleagues on track with action plans and event show-flows (color-coded, of course).
Plans an event like no other. Having hosted countless high-profile events and grand openings, she’ll make sure your event is the talk of the town.
Craves a good challenge. Last minute deadline? Challenging pitch? She shines under pressure, so bring it on!
Makes people a priority. In a fast-paced industry, she always makes time for quality conversations and celebrations for a job well done.