A tailored approach by goal:
We partnered with 52 Goldfish Swim School locations across the country, helping to generate leads, new enrollments and local awareness through influencer partnerships and whitelisted advertising.
We collaborated with influencers to create compelling video content showing the real Goldfish Swim School experience and benefits of swim lessons for kids.
We personalized and promoted that content through the influencers’ social channels via paid support to reach hyper-local audiences around each school.
Each school selected a campaign track based on their unique goals:
Track 1: Lead Generation
Our focus for track one was generate leads via a simple in-platform Lead Form, which the local sales team can then manage. Great for schools needing to boost enrollment or fill their pipeline before opening.
Track 2: awareness BuiLding
The goal for track two was to drive awareness through a Goldfish Swim School landing page. Great for schools with full enrollment hoping to maintain exposure in their communities.
