HERE’S HOW APPROACH BROUGHT A VIRTUALLY UNKNOWN STAFFING COMPANY INTO THE CENTER OF A NATIONAL MEDIA CONVERSATION, GENERATING NEARLY 300 EARNED MEDIA STORIES in 12 months
Insight Global is one of the world's largest staffing agencies, but until 2021, the company had not invested in external communications. With little brand awareness outside of its industry, a limited online footprint and virtually zero presence in the national media, Insight Global hired Approach to go behind the curtain to showcase the brand’s unique culture, incredible stories and pure dedication to changing people’s lives to a national audience. We executed a high impact communications campaign to shine the spotlight on the incredible work this team does every day.
driving real time stories with relevant data
Starting with a strong story and perspective on the challenging economy, our team focused on making headlines and creating moments. We generated national media placements, created large-scale thought leadership opportunities and developed strong content featuring proprietary surveys and statistics focused on what’s happening in the labor market. These visually friendly infographics helped drive a lot of coverage and spark a lot of conversations with the media.
CONNECTING WITH THE COMMUNITY
Insight Global’s Be the Light Bus Tour has a mission to empower and serve communities by providing direct access to job-readiness resources and career-building strategies.
Our team helped plan and execute a 10-market tour that built awareness in key local markets and, more importantly, reached jobseekers in their communities.
The proof is in the coverage
When measuring share of voice, Insight Global outperformed all of its competitors month over month. Our team’s focus on building credibility through thought leadership, media relations and community engagement truly moved the needle, leading to real business results in a challenging job market.
