Who We Are What We Do Who We Serve
 
“MY APPROACH TO DIGITAL COMMUNICATIONS is to keep it simple: define your goals, understand your audience, and leverage the right channels to help reach that audience and achieve those goals. It’s important to stay up to date with the changing landscape, but it’s more important to execute against what makes the most sense for your brand.”
— JENNIFER DINGMAN, Head of digital
 
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BIOGRAPHY

JENNIFER DINGMAN, Head of Digital

 

Jennifer is an entrepreneurial digital communications leader with 12+ years of experience developing integrated communications strategies that connect disciplines, map to business objectives, and deliver meaningful, measurable results.

She has experience working with established brands across verticals, such as Pfizer, FedEx, BISSELL, Papa John’s, Applebee’s, Hidden Valley Ranch, the NFL and UnitedHealthcare.

In her role at Approach, Jennifer is responsible for leading a team of digital experts across social media, paid media, and influencer marketing to ensure we’re delivering big ideas and achieving impactful results.
 

Prior to joining Approach, Jennifer served as the Senior Vice President of Integrated Media Strategy at Current Global, an IPG agency. While there, she helped build a team of specialists across social media strategy, influencer marketing, paid media, and analytics.

Jennifer earned her master’s degree in Integrated Marketing Communications from Northwestern University.  She lives in the western suburbs of Chicago with her husband and two young daughters. She’s actively involved in the Down syndrome community and proudly advocates for her youngest daughter and others like her.

 
 

JENNIFER...

Works across verticals. Jennifer has experience working for top-tier brands across the consumer, corporate, healthcare and technology industries. Whether you’re B2B or B2C, she can help determine the right digital communications strategy for you.

Values partnerships. With an eye for detail and an innate desire to deliver great work, she loves establishing close relationships with her clients.

Taps into culture. She understands how important it is to stay relevant, so she’ll look for ways to bring fresh ideas, thinking and opportunities that are tied to relevant cultural moments and trends.

Will never stop learning. She knows she might not always have the answer, but she will do whatever it takes to find it. She’s endlessly curious and knows there’s always something new to learn.