“MY APPROACH TO PARTNERING WITH CLIENTS is to seek commonalities from day one. Success isn’t built on a rocky foundation. Like any relationship - respect, enthusiasm, and appreciation, ensure a promising partnership.”
Kelly Palmisano is a strategic leader, whose interests and professional strengths have evolved with the market. Most recently her skillset encompasses Influencer Marketing and the impacts of social channels on client campaigns.
Kelly thrives on collaboration to develop creative concepts for her clients. Her love of ideation cultivated over 15 years of experience is one reason why Kelly is called on to jump into major projects to synergize clients and teams and develop deliverables.
A background in luxury travel PR with clients ranging from Ritz-Carlton, Abercrombie & Kent, Loews Hotels and Resorts and Vail Resorts solidified a passion for creativity, process and relationship building between clients, media, and brand stakeholders.
Prior to joining Approach, Kelly held a leadership position in client strategy and business development for Influence Central, a leading Influencer Marketing consultancy. She was a trusted manager, tasked with leading the sales team to success while collaborating effectively with client service and various partnership agencies. Kelly was also an advisor to her clients who operated across different industries from consumer goods, lifestyle, and healthcare.
Her work has earned her various awards from Hospitality Sales and Marketing Association International, including coveted Platinum recognition at the annual Adrian Awards. Kelly has also been invited to speak on marketing trends at conferences including Mom 2.0 and the Women’s Jewelry Association “In the Know” Conference.
Kelly earned a Bachelor of Arts degree in Public Relations and Communication Studies from Marist College.
I thrive on staying busy but finding happiness in the madness is key. I’m authentically me when I am balancing work, my kids, and personal passions (traveling, volunteering, socializing). There is joy in the chaos.
Believes success is a group effort. Behind any homerun is a team that made it happen and collaborating with a great group of people is the most satisfying aspect of business.
Laughter doesn’t mean you aren’t serious. Finding joy and levity throughout the day keeps things moving and is the secret to truly connecting with your work and your team.
Approaches challenges as opportunities. Sometimes it’s a difficult conversation or a project has taken an unexpected turn. No matter the situation, stepping away from the status quo can be a benefit so I say take challenges head on!
Values smart strategy. It starts with a brainstorm to unleash creativity and ends with a comprehensive, goal-centric plan.
