“MY APPROACH TO BUILDING RELATIONSHIPS is to go all in. Taking time in the moment to be fully present, listen and bring something to the table. Engagement makes the difference between going through the motions and authentically connecting with others.”
A true team player, Kristin collaborates to deliver exceptional results. With 20+ years in the industry, she’s experienced both the client and agency side and brings that balance and perspective to every new relationship. Her knowledge spans traditional PR/communications, social media content development and execution, website copy, as well as influencer partnerships. Kristin’s breadth of expertise drives her passion for both the high-level strategic planning but also the details that accompany flawless execution. She’s committed to establishing relationships built on trust and delivering on promises.
Through the years, Kristin has worked on well-known commodity and consumer brands including Florida Department of Citrus, McDonald’s, National Cattleman’s Beef Association, U.S. Apple Association, Kraft Heinz, the American Egg Board and Chobani. She’s played a critical role in leading integrated marketing efforts across departments and channels to elevate awareness and drive usage.
Prior to joining Approach, Kristin’s hard work and talent landed her at nationally-ranked agencies like Golin and Edelman, as well as in-house as Director of Marketing at the American Egg Board.
Kristin holds a bachelor of science in business from Kelley School of Business at Indiana University. Through the years, Kristin’s found balance outside of the PR/marketing arena by completing her 200-hr Yoga Teacher Training and seeking outdoor adventures and traveling with her family.
Everyone’s time is worth something. I take this into consideration with every interaction and conversation I have, as well as with the choices I make in my life.
Passionate about people. People make the place so stopping to appreciate and listen makes the difference between going through the motions and truly adding value.
Loves the details. Details are the building blocks to the end goal, so keeping a close eye on them, makes for a solid foundation.
Has a knack for process management. Identifying key people, their strengths and aligning them with appropriate roles makes the wheels run efficiently, effectively and on time!
Craves positive energy. Whether it’s a positive attitude, smile, expertise or good feeling, people remember and want to come back.
