“MY APPROACH TO EXCEEDING EXPECTATIONS is a combination of curiosity, attention to detail and a genuine passion for what I do. The best results come when you connect with people, get creative and can back it up with data.”
BIOGRAPHY
LIZ MARTIN, Digital Manager
Liz is a Digital Manager at Approach, focusing on social media strategy, content creation and influencer marketing. Her experience as a writer and editor brings a unique perspective to digital strategy – ensuring campaigns and messaging are cohesive across the board and aligned with the brand’s voice and long-term goals.
Liz approaches every project or challenge with a “make it happen” attitude. Whether she’s working with a small local business or an established national brand, she takes the time to understand the client’s values and goals in order to get the right messaging out to the right audience at the right time.
She brings a breadth of marketing experience in the restaurant, non-profit, event planning, home improvement and technology industries. Through a mix of content marketing, SEO, social media, influencer, PR and advertising strategies, she’s helped brands establish an industry-leading reputation, grow their audience and retain a loyal customer base.
Prior to joining Approach, Liz served as a Social Media Manager for a national dumpster rental company, and a Senior Content Specialist and Editor their DIY home improvement blog. Through previous agency and in-house roles over the last decade, she’s worked with Make-A-Wish Ohio, Kentucky & Indiana, The Rail, Intergrowth, Budget Dumpster, Bella Bridesmaids, The Home Blog, CPR Cell Phone Repair and SmartSolve Industries.
Liz holds a Bachelor’s Degree in Strategic Communications and Business from The Ohio State University, and she lives in Cleveland with her husband, son, and two dogs.
LIZ...
Knows the power of smart content. Every brand has a story to tell. She’ll make sure the right stories reach and resonate with your audience.
Leads with positivity. Life gets stressful, and she believes in approaching every situation with an upbeat, never-give-up attitude.
Works with integrity. She’ll take the time to understand your needs and put them first. Count on her to communicate and keep her word.
Believes that small details are just as important as the big-picture ideas, and loves bringing the two together to create impactful work.