“MY APPROACH TO ENGAGING AUDIENCES is to lead with value-adding content. There’s plenty of clutter online, but brands can break through the noise by focusing on what their customers want and need. ”
Nearly everyone has a Facebook page. But trust us, not everyone is a social media expert.
That’s where the guidance of an experienced digital strategist like Maddie Heery comes in handy. For nearly a decade, Maddie has been helping businesses of all sizes shape winning digital strategies, with a special focus on social media advertising, content development, reporting and analytics and influencer marketing. Maddie’s portfolio spans a wide range of industries, including CPG, retail, QSR, non-profit, healthcare, education, entertainment and more, and her restaurant marketing work has earned both an AMA Columbus Chapter AIM Award and a PRism Award of Excellence.
Prior to joining Approach, Maddie honed her marketing skills as Digital Media and Marketing Manager for Make-A-Wish Ohio, Kentucky & Indiana, the largest Make-A-Wish chapter in the United States. There, she developed and managed the organization’s digital and social media program, which went on to become the gold standard for Make-A-Wish chapters across the country.
Maddie also worked for the global marketing agency Fleishman Hillard in their St. Louis headquarters, as well as Aqueduct, a digital media and advertising agency based in London, England. During her time with these agencies, Maddie supported clients including Steak ‘n Shake, Boston Market, Sleep Number, Enterprise Rent-A-Car, Manchester City Football Club and Cointreau.
Maddie holds a Bachelor of Arts in Communication with a minor in English Writing from Denison University.
I’m at my best when I have a creative outlet – whether it’s writing, redecorating a room or trying out a craft project. Not only do I get the satisfaction of seeing something new come to life, I also come away feeling refreshed and inspired.
Loves a good challenge. Tight timeline? Branding blunder? Messaging mayhem? She won’t rest until she’s found the best possible solution.
Knows that results speak louder than words. She focuses on measurable goals and loves hitting it out of the park come reporting time.
Is passionate about telling great stories. Every brand has a story worth sharing and she prides herself on bringing those stories to life.
Believes her clients’ success is her success. It’s more than a contract – it’s a commitment to doing whatever she can to help you succeed.
