“MY APPROACH TO CONNECTING WITH AUDIENCES is through understanding their mindset so that I can develop the right messaging to meet them at the right moment to inspire action.”
Michelle brings a deep client services and brand strategy background to the table, having worked in the agency space for 20+ years. She thrives when working in the gray and enjoys tough challenges and collaborating with clients and agency teams to solve them.
Her experience spans B2B and B2C clients, ranging from small start-ups to global corporations in various industries, including healthcare, professional services, pharmaceutical, financial, insurance, non-profit and education. She has worked on brand launches from ground-up and has led multi-faceted communications and marketing campaigns.
She also has a deep passion for brand strategy and built the discovery department for an agency she previously worked at. There, she conducted qualitative research to develop key insights to drive strategic recommendations to help clients solve some of their toughest problems. She applies this experience to all the work she touches by asking questions to ensure understanding of both the brand and the target audience. This understanding fuels recommendations that resonate and provides her the ability to measure success and advise on areas of gaps and opportunities.
She earned her bachelor’s degree in journalism from Ohio University.
Being open to asking questions, seeking clarity and showing others that you are also human leads to smarter work, stronger results and deeper (and more fun!) relationships.
Is curious. I will always ask why (in different ways!) at least three times to get at the heart of the matter.
A great listener. I actively listen to build understanding and trust.
Is collaborative. I tap into strengths and skills of others to deliver the best solutions.
Is dependable. I’m always there to support, guide and help.
