“MY APPROACH TO MEDIA RELATIONS is to view it as a puzzle. Our job is to find the piece that fits. For every reporter, there is a story angle that will resonate with them, fit into their narrative and make an impact.”
OLD IS NEW
BIOGRAPHY
MOLLY RUDY, Account Director
As a public relations veteran with more than 20 years of experience, Molly believes in the power of the written word and how it can showcase a brand’s authentic voice, bringing it to life. She is known for turning complex subjects into content that is easy to understand. She specializes in data communications, content development and strategy, media strategy and thought leadership.
A creative thinker at heart, Molly loves to bring big ideas to life and has helped clients of all sizes do exactly that. She has collaborated with brands in health care, technology, cause marketing and non-profit, including the American Association of Orthopaedic Surgeons, Lee National Denim Day, Panda Express, Pfizer, Bristol-Myers Squibb, Columbus Collaboratory (now Covail) and Entrust.
Each brand is unique and Molly believes there is no one-size-fits-all approach, instead building a customized, strategic communications plan leads to successful outcomes.
Since beginning her career in Chicago at Golin, she has worked around the country at agencies such as Edelman, Barkley and HCK2. She eventually landed back in her home state of Ohio in 2015 and joined Approach Marketing in 2017.
Molly graduated from Ohio University with a Bachelor of Science in journalism and holds an interior design degree from the Illinois Institute of Art.
I have a love for old houses and the stories they hold. I am obsessed with the architectural details and craftsmanship of old homes and dream of owning one that will tell my story one day.
MOLLY...
Won a Silver Anvil Award for her work on the Illinois Department of Public Health’s youth anti-tobacco campaign.
Believes in the power of a team, because true collaboration always lead to powerful, creative, big ideas.
Is a big AP style fan. An important aspect of communicating with journalists, she also follows it for her own knowledge.
Knows a collaborative client relationship is key. Building a client relationship on a foundation of trust leads to more successful outcomes.