“MY APPROACH TO SOCIAL MEDIA is creating a full funnel strategy to build brand awareness, increase traffic, and ultimately, drive conversions.”
Your audience is on social media. Rachel Shnayder can help you reach them.
With an expertise in paid social media, Rachel has worked across industries such as B2B, Higher Education, and Healthcare. Her social experience also spans across platforms, including Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest, and TikTok. After getting a deep understanding of your goals and target audience, Rachel will develop a social strategy to meet (or exceed!) those goals, and will be fully accountable along the way. Rachel knows that social media is constantly changing and evolving, and so are her strategies. She is always checking on performance and is ready to optimize along the way to meet your goals.
Rachel brings almost a decade of marketing experience to Approach, previously working as a social media strategist at a digital marketing agency, and prior to that, working in marketing at Abercrombie & Fitch.
Rachel graduated from the University of Pittsburgh with a degree in marketing. She has been certified as a Facebook Blueprint Buying Professional, Facebook Blueprint Planning Professional, and is also Snapchat Ads Manager certified. Outside of work, she loves to travel, watch Netflix, and go on long walks with her husband and husky, Kato.
Nothing gets me more excited than hitting goals—and then continuing to test and optimize to drive even better results. Whether through personal development or a client’s Facebook campaign, I am always trying to improve and grow.
Wants to be a partner for her clients. She cares about your business and wants to push you forward.
Is agile. If something isn’t working, she will quickly make changes until it is.
Loves to test. New social platform? New creative type? She’ll be the first to try it out.
Is detail oriented. She’ll check everything twice to make sure it’s right.
