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Approach Marketing: “Best Of” 2018 Agency Advice

Approach Marketing: “Best Of” 2018 Agency Advice

Marketing Strategy, Professional DevelopmentMegan ShroyDecember 17, 2018PESO, grand opening, event marketing, social media marketing, social media strategy, social media channel management, thought leadership, executive branding, marketing strategy, professional developmentComment

Three Ways Seasonal Businesses Can Stay Connected with Customers Throughout the Year

Three Ways Seasonal Businesses Can Stay Connected with Customers Throughout the Year

Marketing StrategyJulie DaubenmireNovember 12, 2018PESO, marketing strategy, small business marketing, content development, strategic planning, media coverage, paid media, earned media, owned mediaComment

Back to School: The Relationship Between PR and Marketing, Mentoring Students and More

Back to School: The Relationship Between PR and Marketing, Mentoring Students and More

Professional Development, Marketing StrategyMegan ShroyOctober 23, 2018professional development, mentorship, PESO, integrated marketing, paid media, social media, earned media, owned mediaComment

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Marketing StrategyMonica BhandarkarJune 18, 2018paid media, earned media, shared media, owned media, PESO, marketing strategy, media relations, PR strategiesComment