Three Ways Seasonal Businesses Can Stay Connected with Customers Throughout the Year Marketing StrategyJulie DaubenmireNovember 12, 2018PESO, marketing strategy, small business marketing, content development, strategic planning, media coverage, paid media, earned media, owned mediaComment
Back to School: The Relationship Between PR and Marketing, Mentoring Students and More Professional Development, Marketing StrategyMegan ShroyOctober 23, 2018professional development, mentorship, PESO, integrated marketing, paid media, social media, earned media, owned mediaComment
Diversify Your Marketing Strategy: How You Can Raise Visibility Beyond Traditional Media Media Relations, Marketing StrategyJennifer LefkowitzJuly 14, 2018media placement, media relations, social media marketing, social media strategy, paid social advertising, owned media, media coverageComment
Get the Most Out of Earned Media: Four Ways to Merchandise Your Media Coverage Media Relations, Marketing StrategyJulie DaubenmireJuly 13, 2018owned media, media relations, media placement, media coverage, owned channels, social mediaComment
Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like Marketing StrategyMonica BhandarkarJune 18, 2018paid media, earned media, shared media, owned media, PESO, marketing strategy, media relations, PR strategiesComment