Blog — Approach Marketing

Posts in Marketing Strategy

Mid-Year Cheer: Five Things Brands Can Do Now to Create Holiday Marketing Magic

Mid-Year Cheer: Five Things Brands Can Do Now to Create Holiday Marketing Magic

Marketing Strategy, Holiday MarketingMeggan NeedhamAugust 16, 2019holiday marketing, holiday planning, holiday season, seasonal marketingComment

Tapping the Trend: An Easy Approach to Getting Started with Podcasting

Tapping the Trend: An Easy Approach to Getting Started with Podcasting

Creative Services, Marketing StrategyJulie DaubenmireApril 15, 2019podcast, podcast recommendations, creative projects, marketing strategyComment

Make Marketing Resolutions You Can Stick To (and See Success) In 2019

Make Marketing Resolutions You Can Stick To (and See Success) In 2019

Marketing StrategySarah Ann HarrisJanuary 7, 2019marketing strategy, goals, process, PR and marketing best practices, adviceComment

Approach Marketing: “Best Of” 2018 Agency Advice

Approach Marketing: “Best Of” 2018 Agency Advice

Marketing Strategy, Professional DevelopmentMegan ShroyDecember 17, 2018PESO, grand opening, event marketing, social media marketing, social media strategy, social media channel management, thought leadership, executive branding, marketing strategy, professional developmentComment

Three Ways Seasonal Businesses Can Stay Connected with Customers Throughout the Year

Three Ways Seasonal Businesses Can Stay Connected with Customers Throughout the Year

Marketing StrategyJulie DaubenmireNovember 12, 2018PESO, marketing strategy, small business marketing, content development, strategic planning, media coverage, paid media, earned media, owned mediaComment

Back to School: The Relationship Between PR and Marketing, Mentoring Students and More

Back to School: The Relationship Between PR and Marketing, Mentoring Students and More

Professional Development, Marketing StrategyMegan ShroyOctober 23, 2018professional development, mentorship, PESO, integrated marketing, paid media, social media, earned media, owned mediaComment

The Customer Journey: How to Build Relationships and Create Loyal Advocates for Your Brand

Marketing StrategySherehan RossSeptember 20, 2018marketing strategy, customer journey, customer experienceComment

Nine Steps to Differentiate Your Brand from the Competition and Connect with Your Customers

Marketing StrategyTrisha BrandAugust 20, 2018marketing strategy, brand positioning, p2p, person-2-person marketing, competitor analysisComment

Diversify Your Marketing Strategy: How You Can Raise Visibility Beyond Traditional Media

Diversify Your Marketing Strategy: How You Can Raise Visibility Beyond Traditional Media

Media Relations, Marketing StrategyJennifer LefkowitzJuly 14, 2018media placement, media relations, social media marketing, social media strategy, paid social advertising, owned media, media coverageComment

Get the Most Out of Earned Media: Four Ways to Merchandise Your Media Coverage

Get the Most Out of Earned Media: Four Ways to Merchandise Your Media Coverage

Media Relations, Marketing StrategyJulie DaubenmireJuly 13, 2018owned media, media relations, media placement, media coverage, owned channels, social mediaComment

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Marketing StrategyMonica BhandarkarJune 18, 2018paid media, earned media, shared media, owned media, PESO, marketing strategy, media relations, PR strategiesComment