Blog — Approach Marketing

The Customer Journey: How to Build Relationships and Create Loyal Advocates for Your Brand

Marketing StrategySherehan RossSeptember 20, 2018marketing strategy, customer journey, customer experienceComment

How to Effectively Monitor Your Competitors in Five Minutes a Day

How to Effectively Monitor Your Competitors in Five Minutes a Day

Monica BhandarkarAugust 21, 2018Comment

Nine Steps to Differentiate Your Brand from the Competition and Connect with Your Customers

Marketing StrategyTrisha BrandAugust 20, 2018marketing strategy, brand positioning, p2p, person-2-person marketing, competitor analysisComment

Diversify Your Marketing Strategy: How You Can Raise Visibility Beyond Traditional Media

Diversify Your Marketing Strategy: How You Can Raise Visibility Beyond Traditional Media

Media Relations, Marketing StrategyJennifer LefkowitzJuly 14, 2018media placement, media relations, social media marketing, social media strategy, paid social advertising, owned media, media coverageComment

Get the Most Out of Earned Media: Four Ways to Merchandise Your Media Coverage

Get the Most Out of Earned Media: Four Ways to Merchandise Your Media Coverage

Media Relations, Marketing StrategyJulie DaubenmireJuly 13, 2018owned media, media relations, media placement, media coverage, owned channels, social mediaComment

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Here’s Why Media Relations-Only Mode Doesn’t Work Anymore—and What the New PR Media Landscape Looks Like

Marketing StrategyMonica BhandarkarJune 18, 2018paid media, earned media, shared media, owned media, PESO, marketing strategy, media relations, PR strategiesComment

All About Strategy: What's a Marketing Strategy, and How Do I Establish One?

All About Strategy: What's a Marketing Strategy, and How Do I Establish One?

Marketing StrategyJanice ZielinskiJune 14, 2018strategic planning, PR strategies, marketing strategyComment

An Inspired Annual Retreat: The Ultimate Way to Invest in Your Team

An Inspired Annual Retreat: The Ultimate Way to Invest in Your Team

Professional DevelopmentMegan ShroyApril 17, 2018team building, virtual team, leadership, annual meeting, strategic planning, professional developmentComment

Putting a Face to Your Organization: How Thought Leadership Forges Personal Connections with Your Audiences

Executive BrandingJulie DaubenmireMarch 20, 2018executive branding, thought leadership, brand reputationComment

All About Algorithms: Eight Ways Brands Can Adapt to Facebook's Ever-Changing News Feed

All About Algorithms: Eight Ways Brands Can Adapt to Facebook's Ever-Changing News Feed

Social Media ManagementMaddie HeeryFebruary 17, 2018facebook, algorithm, social media strategy, paid media, influencer marketing, content development, chat bots, facebook groups, facebook live, social media managementComment

Planning Makes Perfect: The Nuts and Bolts of Editorial Calendars and Why You Need One

Planning Makes Perfect: The Nuts and Bolts of Editorial Calendars and Why You Need One

Marketing StrategyJanice ZielinskiJanuary 18, 2018editorial calendar, content management, content development, marketing strategyComment